Have you heard someone say,
“I regret buying that land… it’s been sitting there for years, no one wants it, and I’ve even told my friends not to waste their money on land”?Chances are, they didn’t just get unlucky — they played themselves.
People who thrive in the lucrative real estate industry have the buyer’s perspective in mind:
- What will make the buyer’s life easier?
- What will make them fall in love with this property?
- Does this property fit their goals?
A property with no value additions will almost always fetch low offers, and in some cases, take years before it becomes sellable or profitable. You don’t need to install everything like solar streetlights, swimming pools, or gyms. Start with what your budget allows and match it to your location. That’s how you make your property stand out without overspending — and still give it a competitive edge over similar properties in the market.
Here’s how to think about it:
- Residential property – Landscaping, lighting, good access roads, water and power connections, secure fencing, and lifestyle perks for premium buyers.
- Commercial property – Wide access roads, stable power, parking, internet, security, and good visibility for signage.
- Agricultural land – Irrigation, fencing, farm roads, storage, and climate-smart tree planting.
Pro Tip:
- Always have a story to tell — because stories sell. If your property can show a journey of transformation — from bare land to an appealing, functional space — buyers connect emotionally and see the value faster.
- Start small. Grow smart. Let your property tell a story worth buying into.
- Let’s help you plan the right upgrades and make your property value soar.
Talk to us Today
Tel:+254 702 250 250
Email: info@optivenagency.com
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